About

Ecommerce and CMS consultant in Copenhagen

I help mid-size and large businesses with Shopify, Optimizely and Dynamicweb, and with the backend integrations and .NET development around them.

About

Where I work

I’m a Senior Backend Developer and Architect in the Intelligent Charging team at Clever, where I’ve worked since April 2025. The team focuses on backend systems and the smart-charging ecosystem. My responsibilities include backend and infrastructure design and development, architectural decisions, design and code reviews, and contributing to technical standards where applicable.

Before Clever I worked at Aller Media (August 2021 – March 2025) and, briefly, at 2People (May – July 2021). The experience page has the full timeline.

How I approach system design

I try to keep systems easy to change. That usually means clear service boundaries, explicit data ownership, and asynchronous messaging where it genuinely reduces coupling — and being careful not to adopt microservices, or any other pattern, for its own sake.

I treat reliability, observability, testing and automated delivery as part of the design rather than work added afterwards, and I try to make trade-offs explicit so the next person understands why a decision was made. Where I can, I prefer decisions that are cheap to reverse.

Across the ecosystem

I’m an experienced and passionate architect across the ecommerce ecosystem: shop platforms such as Shopify and WooCommerce, content platforms such as Optimizely, Dynamicweb and Umbraco, and the CRM, order management and third-party integrations around them. I write about architecture, .NET and Azure, and commerce systems in the writing section.

If you run ecommerce or a CMS and want an outside architect’s view, I take on fixed-scope reviews, advisory work and scoped development.

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