Radwan Atassi

Side Projects

E-commerce Practice · Founding VelaCommerce

Everything that doesn't fit inside a single employer. Alongside the day job I run a small independent e-commerce practice — Shopify and Commercetools builds for a handful of clients — and I'm founding VelaCommerce, a commerce platform for the mid-market gap I kept running into. The day job is where I design systems at scale; the side projects are where I own the whole thing, end to end.

• Launched and maintained D2C and B2B stores alongside a full-time role
• Began founding VelaCommerce, turning consulting insight into a product
• Started writing publicly about architecture and engineering

Clever A/S

Software Architect

Where I work today. Clever operates Denmark's largest EV charging network, and when I arrived the platform had grown faster than the architecture beneath it — several teams integrating directly with the same third-party APIs, a monolith buckling, a single change quietly breaking three other things. I rebuilt the integration layer from the ground up, and I've stayed to shape what the platform becomes next. The rebuild was the start, not the engagement.

• Scaled from 1 to 7+ active sales channels
• Centralised all third-party integrations behind a single proxy service layer
• Took full control of the onboarding flow, end to end
• Dramatically improved system observability and fault tracing

Commerce Platforms

Lead Full-stack Developer & Architect

Commerce found me before I went looking for it. One project led to another until the pattern was undeniable: this domain rewards depth. I built a multi-tenant B2B platform integrated with SAP ERP for an industrial distributor, and launched direct-to-consumer stores for content creators. Different scales, same core question — how do you make the experience feel effortless for the person on the other side of the screen?

• Reduced B2B order processing from 3 days to under 4 hours
• Onboarded 40+ enterprise accounts within the first quarter post-launch
• Launched 5+ branded D2C stores converting at 4–8% per campaign
• Eliminated 90% of manual order-processing steps through automation

Aller Media

Senior Backend Developer

Aller publishes some of Scandinavia's most-read magazines and digital properties. Their ageing Umbraco CMS couldn't keep up with content velocity or multi-brand ambitions. I led the backend of a migration to Optimizely across multiple brands — my first real encounter with the gravity of legacy systems and the discipline required to move them safely.

• Migrated multiple brand properties to Optimizely with zero critical data loss
• Enabled editorial teams to publish significantly faster post-migration
• Set the foundation for multi-brand digital expansion

Early Career

Software Developer

The breadth years. Before specialising, I needed to understand how every layer of a system fit together — frontend to database to deployment. I took on whatever was in front of me: building features, fixing production incidents, writing the deployment scripts nobody else wanted to. It was unglamorous and it was the most important education of my career.

• Shipped production features across a dozen client codebases
• Developed a working mental model of full request lifecycles — browser to DB and back
• Earned the trust to own increasingly complex pieces of work

Clever A/S — Software Architect

Rebuilt the foundation for Denmark's leading EV charging network

Aller Media — Senior Backend Developer

Migrated one of Scandinavia's biggest media groups to a modern content platform

B2B Commerce Platform — Lead Full-stack Developer & Architect

Built a multi-tenant B2B commerce platform integrated with SAP ERP

Creator Commerce — Multiple Brands — Full-stack Developer & E-commerce Consultant

Built and launched multiple D2C e-commerce stores for content creators

Studies in Computer Science & Software Engineering

Copenhagen, Denmark

Formal study paired with the self-directed learning that did most of the work — systems, databases, and the fundamentals that the day-to-day still rests on.